Although it may seem as if the year has barely starte d, we’re already the end of February.
So, we wanted to take a moment with you, to cast an eye over recent months and look ahead to those coming up.
RISING TO ANY CHALLENGE WITH SOFTNESS AND CREATIVITY
Despite these rather exceptional times, our brand has continued to innovate: our teams have shown that they know how to reinvent themselves and their work, in order to bring you ranges that you continue to fall in love with.
The year 2021 was indeed a strange year, yet it brought several developments in our sales, including an increased presence in prestigious outlets such as Galeries Lafayette and Printemps, nearly 300 multi-brand distributors and export sales in over 30 different countries!
This has been a real source of comfort, happiness, and - let’s be honest - pride.
But behind these very encouraging results, we must remember that our team often had to work at reduced capacity…
Perhaps like you, we had to learn to adapt, to help one another every day, and to be even more skilful at reacting so that neither our partners nor our clients were affected by the business challenges of the pandemic.
If there is one thing we’ve learned during this period, it’s the power of working together. We need to strengthen our ties and nurture them, as we have always enjoyed doing in the past.
To make this happen, we have needed to evolve… : )
IS IT TIME TO LET EVERYONE KNOW… ABOUT OUR KNOW-HOW?
Right now, we want to make connections. We want to share, collaborate and send you little notes to stay in touch.
We’ve been told that we don’t tell people enough about our know-how. Sure, we have the passion and the expertise, but we’ve never shouted it from the rooftops… perhaps we should!
It seems that we are so focused on our expertise, our love of fine fabrics and building good connections that we’ve tended to overlook a really vital element: communication.
Having realized this, we are launching some projects that are (really) close to our hearts:
- An Oeko-Tex certification relating to 60% of our spring-summer collection for 2022
- A new platform for our brand, establishing our values and key messages
- A fresh corporate identity, including a new logo
- A new website, coming soon, offering a more intuitive customer experience, where you can learn more about our expertise and make the most of top-quality services
.png)
This year, we are preparing to give you a unique customer experience, designed especially for you. We also want to be more open with you about our craft, our work and our partners, and give you a peek behind the scenes of our brand.
BEING OPEN, SHARING OUR STORY
With what’s in store - in both senses - our upcoming website will allow you to access a huge range of services, designed especially for you.
In addition, more and more of you are following us on social media and particularly on Instagram, so thank you! Soon, we’ll be making even more use of these tools to share snippets with you and to stay in touch.
So go right ahead: follow us and get in touch! : )
One last thing: we’d like to thank you for being here. You have always known how to guide us towards creating garments that are more suitable and more comfortable, without ever having to sacrifice a single ounce of the feminine allure that we all love so much.
“My main aim in life is to inspire pride among the people who are with us on this adventure.”
Grégoire Chalumet, CEO of the brand Le Chat
Behind this brand, there are individual women and men, but it’s the quality of these human connections that enables us to create something truly beautiful and meaningful.
Let’s continue to plant ideas, projects and desires. Above all, let’s give ourselves the means with which to bring to life those plans that we really cherish.
For elegance, supersoft garments and dazzling new ideas, watch this space!
